What is ROI, and Why is It Important?

There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other words, they want to know about return on investment (ROI). This blog provides a working answer to the question, “what is ROI?”

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A Portable Guide to Mobile Advertising

Regardless of its budget size, a mobile advertising campaign is dependent on the persuasive power of its ads. They must be eye-catching, relevant and credible all in the same breath. To fill this tall order, digital marketers follow several basic rules of advertising that have been updated for the 21st Century. If you are stuck in a content creation rut, these seven steps will help you develop mobile ads that will likely convert more visitors into leads.

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Rank Higher on Google With Link Building

Links are a great way for digital marketers to increase their company’s online traffic and SEO ranking. It’s no secret that search engines produce the most referral traffic of any other outlet on the internet. That’s why it’s so important to always be working to improve your ranking, so more people can be exposed to your business. Links play an integral role in this process. In order to make sure your business is effectively link building, we’ve compiled a comprehensive list of advice and insights to assist your efforts.



As an Inbound Marketing Agency we have to be deeply immersed in the culture of current internet trends. We are committed to staying on the cutting edge with industry tools and best practices, using proven methods of reporting, tracking, lead generation, and social media engagement. Fat Guy Media is not only about our love of food, but fattening our knowledge of customer-centric inbound marketing strategies and creating eye-catching mobile-friendly websites.

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