Digital Media Ad Specialist or Digital Ad Specialist

Job Description:

The Digital Media Ad Specialist will work with the Fat Guy Media marketing team to plan, execute, and measure digital advertising campaigns for a variety of client brands. The ideal candidate should have significant knowledge and hands-on experience executing paid campaigns across programmatic display, video and native platforms to increase awareness, reduce cost-per-lead and increase customer acquisition where applicable.

Responsibilities:

  • Campaign Strategy Implementation
  • Understands the client’s product and their marketing objectives
  • Research and select keywords, write ad copy and determine landing lines
  • Create and implement analytics tags
  • Establish and Manage account launches tags
  • Attend client and agency meetings to present deliverable, strategies, and tactics.
  • Maintain positive client relationships
  • Report results and optimizations
  • Monitor track and evaluate analytics, based on client’s targets and baselines.
  • Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
  • Optimize campaigns accordingly to maximize client investment
  • Present practical ideas for future marketing expansion or optimization

Required Skills:

  • Google Analytics
  • Google Ads
  • Google Tag Manager
  • Bing Ads

Certifications:

  • Google Analytics
  • Google Ads Display, Search and Fundamentals
  • Bing Ads

Please, no out-of-state applications. We are looking for belly to belly.