Digital Ad Specialist

The Digital Ad Specialist will work with the Fat Guy Media team to plan, execute, and measure digital advertising campaigns for a variety of client brands. The ideal candidate should have significant knowledge and hands-on experience executing paid campaigns across programmatic display, video and native platforms to increase awareness, reduce cost-per-lead and increase customer acquisition where applicable. Ideal candidates will be able to present a walkthrough on the lifecycle of a successful paid campaign.

Key Responsibilities:

• Research and implementation of campaign strategy
• Understands the client’s product(s)/services(s) and their marketing objectives
• Establish and manage accounts across various ad networks
• Research and select appropriate keywords
• Write ad copy
• Set up conversion, performance, and campaign targeting
• Attend client and agency meetings to present deliverables, strategies, and tactics
• Manage and report on budgets and campaign timelines to the accounts team
• Monitor, track, and evaluate analytics, based on the client’s targets and baselines
• Report results, optimizations, and opportunities
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
• Optimize campaigns accordingly to maximize client investment

Required Software Expertise:

• Google Analytics
• Google Ads (Display, Search, and Fundamentals Certification)
• Google Tag Manager
• Bing Ads (Certification)
• Meta (Facebook) Business Manager and Ads Manager
• AdRoll or similar remarketing software
• Microsoft Office Suite with an emphasis on Excel

Recommended Skills, Experience, and Abilities

• Bachelors or Associates Degree in Communications or Marketing
• 2-3 years of experience in a marketing agency or internal marketing department managing online ad campaigns
• Excellent verbal communication and presentation skills
• Excellent written communication skills, including writing, editing, and proofreading
• Experience with managing and prioritizing multiple projects and clients
• Interested in learning and researching a wide variety of topics and industries
• Talent, drive, and ability to work independently and in team settings
• Ability to develop own ideas, take initiative, and assume responsibility
• Team player who is committed to their career, clients, and co-workers
• Excellent organization skills
• Social Media/SEO experience
• Experience with HubSpot, and WordPress is a plus

Position Type & Location

• Full-Time
• One Location - Mineola NY (In-person)