Digital Media Ad Specialist or Digital Ad Specialist

Job Description:

The Digital Media Ad Specialist will work with the Fat Guy Media marketing team to plan, execute, and measure digital advertising campaigns for a variety of client brands. The ideal candidate should have significant knowledge and hands-on experience executing paid campaigns across programmatic display, video and native platforms to increase awareness, reduce cost-per-lead and increase customer acquisition where applicable.

Responsibilities:

• Campaign Strategy Implementation
• Understands the client’s product and their marketing objectives
• Research and select keywords, write ad copy and determine landing lines
• Create and implement analytics tags
• Establish and Manage account launches tags
• Attend client and agency meetings to present deliverable, strategies, and tactics.
• Maintain positive client relationships
• Report results and optimizations
• Monitor track and evaluate analytics, based on client’s targets and baselines.
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
• Optimize campaigns accordingly to maximize client investment
• Present practical ideas for future marketing expansion or optimization

Required Skills:

• Google Analytics
• Google Ads
• Google Tag Manager
• Bing Ads

Certifications:

• Google Analytics
• Google Ads Display, Search and Fundamentals
• Bing Ads

Please, no out-of-state applications. We are looking for belly to belly.